Web Survey Results - moving in the right direction

A recent survey on how people use the Careers Scotland website, and feel about it, has produced very promising results. Usability experts, Edinburgh based User Vision, carried out two surveys, one before and one after the launch of the new Careers Scotland website.

The results show a significant difference and a clear improvement in the levels of satisfaction among users.

In the 2007 survey, 83.1% of respondents indicated that they will act on something they have learned from the site. This is a marked improvement from the previous study with an increase of 32.1 percentage points, which confirms that the new site is providing much more practical advice to our visitors.

Emma Kirk from User Vision commented:

"The findings from the online survey we ran for you tell such a good story - I'm pleased we ran this and were able to get this evidence for you. I think these are the best results we've ever seen from a survey."

Katherine Ross from the Careers Scotland web team indicated that while the results were indeed encouraging, there is still a lot of work to do:

"A website is continuously developing. Our aim is to be as customer focussed as possible. We are delighted that this recent survey shows that we have listened to our customers and made improvements that will benefit them."

Find out more from the Executive Summary of the report.

04/05/07